Organization: Maastricht School of Management
Registration deadline: 28 Aug 2017
Starting date: 25 Sep 2017
Ending date: 06 Oct 2017
Data management and mining for better business
Google recently started marketing itself as a “machine learning first company” but what does that mean and why does Google expect every employee to understand the basics of machine learning and data analytics?
It is clear that they see a key basis of productivity, growth, innovation and consumer surplus in exploiting the vast amounts of data that they have but also that having the data alone is not enough. You need to have the skills, infrastructure and enablers in place.
Consider for instance the vast amount of data that is collected in smart cities. Almost everything is measured but in domains such as urban freight which impact the lives of millions of citizens, data is gathered through traditional surveys instead of using the sensors carried by people, built into the city and transportation fleet. This is as well due to a lack of analytical skills but also a lack of management understanding of the possibilities of using data science. Experience has taught us that next to pure mathematical, statistical and machine learning skills, many big data scientist lack business skills but also that many business people lack knowledge of machine learning and hacker skills and this hinders reaping the sociological and business benefits of the data collected.
The goal of this course is to help managers, researchers and data scientists cross the bridge.
How to register:
You can register online on the Maastricht School of Management website: https://www.msm-executive-education.nl/executive-education/complex-problem-solving/mastering-big-dat...
